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Salateq ltd

Privacy Policy

User data protection, third-party software used in online services, information and cookies stored in the browser.


The user can browse the website of Salateq Ltd on a computer or similar device. Salateq Ltd complies with applicable legislation and protects the privacy of the website’s visitors in accordance with the regulations.


Software and technologies used on the website
Salateq Ltd uses various software and services on its website to technically operate the website and provide services to the user. Some software can be used to analyse website usage and user experience, as well as for statistical purposes. Some software enables, with the consent of the user, targeted advertising on the services of third parties based on the use of the website. Some software allows you to personalise your browsing experience, either at https://salateq.com/ or other services.


The software described above uses various technologies to implement functions and services. They may store data on the user’s device using cookies or other Web Storage technologies (local storage, session storage). This information is used, among other purposes, to identify the user’s browser and to combine separate page views into a single view. Some cookies are used to enable the technical operation of the website, for example to remember the language chosen by the user or to identify and block malicious traffic to the website. Upon the consent of the user, the website may utilise software that uses the information stored in the browser of the user for ad targeting and personalisation of the content on third-party services.


Please note that your web browser on your device by default allows different software to store information in your browser. The information can be deleted from the browser after using the service or blocked in the settings of the web browser.


Control of software used on the website
Upon visiting the website for the first time, you will be notified that you can either accept the use of different software on the website or change the settings to prevent such software from operating on the website and storing new information in your browser. Software that requires consent will not start until you press accept. If you do not see the notification, you have either previously approved it or blocked the Google Tag Manager tool, in which case no software that requires approval will be downloaded.


Software used on the website, the information it stores and the basics of data processing.
Technical implementation of the online service
Hubspot
Hubspot is a content management system that allows content to be maintained and presented to the user. The operation of the software is necessary to implement the service. Hubspot does not store any personal information about the user of the website. The software may use first-party cookies to implement the technical functionalities, such as administrator login or showing messages to the user on the online service.


Website development and usage statistics based on the legitimate interest of Salateq Ltd
Google Analytics
Google Analytics is software used for website statistics and improvement of the user experience, which stores various information about website usage. The information is associated with an anonymous Client ID, which is stored in the user terminal (first-party cookie). This ID can be used to prepare statistics about frequent visitors of the website. The user’s IP address is anonymised before it is stored in the software database. In addition, the software stores in the database, among other things, the following information: which pages have been downloaded and how often, on which device the website has been viewed and from which service the user came to the website.


The use of the software is based on the legitimate interest to monitor, maintain and develop the operation and performance of the website. In addition, content usage statistics and measuring the impact of marketing communications.
Learn more: https://developers.google.com/analytics/devguides/collection/analyticsjs/cookie-usage


Legitimate interest balance test: See "Legitimate interest balance test" paragraph
Personalisation of content and target advertising based on user consent.
By agreeing to the re-targeting of advertising and the transmission of information about website usage, you consent to the use of the following software on the website, as well as how they use this information. You can control the targeted advertising and personalisation in general at https://www.youronlinechoices.com/ and https://optout.networkadvertising.org/?c=1. You can grant or withdraw consent at any time from the tracking settings at the bottom of the homepage.


Google Analytics advertising features
The advertising features of the Google Analytics software allow you to target your ads based on the content you browse. In this case, information about the pages you browse is also transmitted to the Double Click server. This information can affect what content or ads you see online, as well as the ads you see when you have left the website. In addition, these features allow, among others, the reporting of user demographics in connection with the usage reporting of the service. Third-party cookies and an ad ID of your browser is used for transmitting the information for targeted advertising on other services.
Learn more: https://policies.google.com/technologies/ads


Linkedin Ads & Analytics
Linkedin’s advertising software is used to reallocate advertising to the user based on interactions on the online service. The software can be used for analysing the effectiveness of Linkedin advertising. The software stores the user’s anonymised Linkedin ID, IP address and personalisation ID. The software utilises third-party cookies, among other things.
Learn more: https://www.linkedin.com/legal/cookie-policy


Basis for data processing: Provision of the service and execution of the agreement at the request of the user or after contact.
By using the contact methods or forms on this website, including newsletter and bulletin subscription forms, you consent to the storage of your information in a marketing database maintained by the software used to implement the forms. We will use the information you provide to perform the agreement or to keep in touch with you. The information you provide may be combined with other information in our possession. We will never sell or disclose personal information provided by you to third parties without your express request or permission. This information is stored in a HubSpot CRM application.
You can withdraw your consent by unsubscribing through emails we will use for communication. They include unsubscribe button at the end of the message.

 


 

LEGITIMATE INTEREST BALANCE TEST

Description of the Legitimate Interest Balance Test for the use of the Google Analytics tool. This document describes the balance test and its results for the web tracking tools used on the website www.salateq.com as part of the "legitimate interest" basis for data processing. The Google Analytics tool is used on the website to measure and monitor the performance and usage of the web service. This is essential for the operation and electronic communication of Salateq Ltd., so that the web service can be developed to be more efficient and its functionality can be monitored. The Google Analytics tool does not store the user's personal information (such as name, address, contact information, GPS location), but it uses the user's IP address in transferring data from the website to the server, which is anonymized by removing the D-block of the IP address before storing the information in the database. This means that the IP address of an individual user is not stored in the tool's database, but it is only used to maintain the server connection during the user's visit. The Google Analytics tool uses an anonymous, randomly generated identifier (known as the Client ID) to identify the browser that visits the site repeatedly as a single browser, as well as to combine consecutive page loads into page views during a single visit (session). The aforementioned Client ID information is stored in a first-party cookie "_ga" and is sent to the Google Analytics tool server when the browser makes a page load. Since this anonymous Client ID information is readable by the site and can be used to identify a single browser during repeat visits and to associate that browser with the user's behavior on the web service, it can be considered personal information or information equivalent to personal information according to the European Commission's guidelines. https://ec.europa.eu/info/law/law-topic/data-protection/reform/what-personal-data_en According to point 25 of Directive 2002/58/EC, storing information on a user's terminal device using various methods, such as cookies, may be justified and useful, for example, in investigating the effectiveness of website design and advertising and verifying the identity of users participating in online transactions. If such methods have a legal purpose, such as facilitating the provision of information society services, their use should be allowed on the condition that the user is provided with clear and precise information about the purpose of cookies or similar methods in accordance with Directive 95/46/EC, to ensure that the user is aware of the information received by his/her terminal device. The user information stored on the www.salateq.com website is an anonymous and randomly generated identifier that enables Salateq Ltd. to lawfully and statistically record and analyze the usage of its own website, website design, and marketing communications. In this case, the legal basis for processing data in the Google Analytics software cannot be the user's contract with Salateq Ltd or the user's explicit consent. The legitimate interest processing basis has certain basic requirements. The interest presented by the data controller must be lawful, either under EU or national legislation, and it must be a timely and immediate need. The daily business and communication of the website www.salateq.com and its administrator, Salateq Ltd, require an electronic communication channel and its efficient and user-friendly use. Maintaining and developing the website requires information about the use, performance, and behavior of users on the site. Without processing and storing Client ID data through separate browsers, it is not possible to combine actions performed on the site by the same user or to identify users who may return to the service to evaluate service usage activity. This information is necessary to improve the usability and user-friendliness of www.salateq.com. Reviewing individual page loads without the ability to link them to a user's path would only allow for purely technical performance evaluation. The necessity of processing personal data to achieve the interest described above requires processing Client ID data in conjunction with technical information transmitted by the user's terminal device and information describing the use of the service. Other technical solutions could lead to a similar result, but they would not be better for the user's privacy. Anonymous Client ID data could also be replaced by storing the user's complete IP address, but in that case, the IP address could be permanently linked to a single terminal device or user. The client ID is randomly generated when a user visits the service and cannot be technically linked to the user's behavior in other services. The IP address, on the other hand, would allow the technical linking of data in other services. Another option for anonymous client ID data is to calculate an identifier based on the characteristics of the user's device or a permanent identifier obtained from the device (known as a canvas fingerprint or advertising ID). According to the European Commission's guidelines on GDPR and personal data, the advertising ID is considered personal data under GDPR. The identifier calculated for the user's device (e.g., canvas fingerprint) is information that the user cannot easily change or remove. Therefore, using it instead of the client ID, which can be changed or removed by the user, would intrude more on the user's privacy. Based on this, the client ID data used by the Google Analytics tool and the associated information on the service usage and user's device are selected as the data that intrudes on the user's privacy. Salateq Ltd, the data controller, has significant interests in using this data for the organization's marketing communication and maintaining and developing the primary communication channel, the website www.salateq.com. Failure to process the data would prevent the website's user interface and content from being developed effectively. The data about the website usage and the anonymous client ID stored in the Google Analytics tool do not allow the identification of an individual user as a person or the linking of the information with other personal data in other registers. The data makes it possible to profile user groups on the website, but these profiles cannot be linked to the user in other services. Google Analytics offers the possibility of linking this information to other services, for example, for targeted advertising (known as advertising features). However, this option is not used, and these features are not enabled in the Google Analytics tool used on the www.salateq.com website. The use of Google Analytics tool is governed by the terms of use agreements between Salateq Ltd and Google LLC, which prohibit the storage and transmission of personally identifiable information (PII) in the registry maintained by the Google Analytics tool. Under these agreements, Salateq Ltd is the data controller and Google LLC is the data processor, processing data on behalf of Salateq Ltd and not sharing it with third parties or using it for advertising targeting unless the advertising features are enabled in Salateq Ltd's Google Analytics account. Additional information can be found at the following links: https://marketingplatform.google.com/about/analytics/terms/us/, https://policies.google.com/technologies/partner-sites, https://support.google.com/analytics/answer/2700409.
Web analytics solutions like Google Analytics have been widely used on various websites for decades. At least 65% of websites use some form of web analytics tool (https://w3techs.com/technologies/overview/traffic_analysis). Therefore, internet users can generally expect that their browser data will be used for measuring services and analyzing user behavior. Salateq Ltd primarily offers services and content to businesses and organizations, so most of the use of the www.salateq.com website is expected to occur in a work-related or business-related context. Therefore, it is not expected that minors or other special groups whose privacy rights should be protected would be users of the service.
All data stored and processed by the Google Analytics tool is functionally separated from Salateq Ltd's other data (such as customer data) and cannot be technically linked to this other data. No conclusions can be drawn about individual persons or organizations based on the use of the service that could affect other decisions. The Client ID "tieto" is anonymous by default. It cannot be used to identify an individual and cannot be returned as plain language personal information. All data is stored on Google Analytics servers, whose privacy is described separately in Google LLC documents. Physical and technical information protection and encryption techniques are followed in data storage. https://privacy.google.com/businesses/security/ Opposing data processing We want to ensure transparency and provide users with the ability to express their preferences regarding the handling of their personal information. The Client ID data stored in the Google Analytics tool used by Salateq Ltd allows for the identification of individual browsers whenever a user visits the site with that browser. However, many devices may be shared, so users should have the ability to prevent the merging of data generated by different individuals (Directive 2002/58/EC, point 25). Furthermore, the "legitimate interest" processing basis requires that users have a practical ability to object to the handling of their data. If you oppose the storage and processing of your data using the Google Analytics tool, we will immediately stop storing and transmitting data to that tool from the browser where you have objected to the processing. As a result, information about your objection (cookie, storage item, etc.) may be stored in your browser so that we can continue to prevent the transmission and storage of your information in the Google Analytics tool. The information to be stored only contains the details of your choice or objection and does not contain any information that can be linked to the user. If you wish to remove information about you stored in the Google Analytics software, you must contact us by email and provide the Client ID associated with your browser on the site to have the data removed. The Client ID can be obtained from the cookie stored in your browser called "_ga".